🪙NFT Ad Inventory

NFT Ad inventory is being used by content creators to put their master pieces with layered content in Spreadd's global market place. Introduction of multiple layers helps in programmatic media buying which utilises data insights and algorithms to serve campaigns to the right user at the right time, and at the right price.

To understand programmatic media buying, Spreadd categorise this process in three different types:

• Real-time bidding: Also known as open auction, RTB is when inventory prices are decided through an auction in real time. As the name suggests, this is open to any brand or influencer. RTB is considered to be a cost effective way to buy media with a large audience.

• Private Marketplace (PMP): These are similar to open auctions, but limited to Spreadd token holders. Only token holders with defined criteria have access to PMPs on an invite-only basis. However, content creators can directly add their collaborators who buys their NFTs more often.

• Programmatic Direct: This is when a content creator bypasses auctions, selling media inventory at a fixed cost per mille (CPM) to the influencers or brands (or multiple advertisers).

Spreadd's programmatic Inventory ecosystem also involves three main components:

• Sell-Side Platform (SSP): This allows content creators to sell display, mobile and video ad impressions to potential buyers automatically in real time.

• Demand-Side Platform (DSP): This enables brands and influencers to buy ad inventory cross-platform.

• Media Inventory Exchanger: This is how the supply-side feeds inventory into the inventory exchange. The DSP connects to the exchange, enabling advertisers, agencies, networks and publishers to buy and sell ad space. Inventory prices can then be agreed upon through the bidding process.

Within NFT inventory we store impressions got by all the content item. Therefore, brands and influencers can buy per impression, thereby targeting the right audience. Since the whole process is automated, it guarantees speed and efficiency which helps to achieve better ROI.