Campaign Creation
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Within a brand's decentralised web application, a brand has the opportunity to create their own social marketing campaigns, where they can invite influencers on the system to run the campaign on social media by setting the pre-defined rules and the campaign budget. An influencer can receive a payment for various types of campaigns — brand awareness, engagement driven, give aways, product release news, etc. These campaigns will also have objective(scoring is performed automatically) and subjective (scoring is performed after campaign performance evaluated by the Spreadd rule engine) evaluation criteria which is measured by Spreadd's customer satisfaction score.
In order to create campaign, brands will have to define multiple criteria like brands goal, duration and dates for campaign, list of social medias on which they want to run campaigns, expectations from influencers and payment terms. All these criteria will be pushed back in blockchain smart contract. Once invited influencers agrees on mentioned terms and selection of influencers is made, they are good to start the work required for marketing campaigns.
Brands can checkout influencer details by going through influencer listing from Influencer discovery, influencer analytics and their campaign journey in order to select correct marketing partner. Also, they can choose to 'Pay per content as marketed' option in which, brands can define two factors: Rewards to influencer if content gets marketed more than expected results, second if content produced by influencers do not reach to expected results, they should get paid for the efforts and results they have got by running the campaign.
