🔡Traditional marketing vs IM

We are now part of a digital era that consists of creators, brands, influencers, advertisers, digital marketing managers. But things were different 30 years ago! Digital media marketing started paving its way after the world wide web came became a homely in the late 2000s. Until then we had Traditional marketing as the main source for brand announcements and promotional activities.

The main reason why traditional marketing is called traditional is because it has been present since many decades and there's nothing much changed in this form of marketing. It's a timeless concept that connects audiences from different age groups simultaneously. While influencer marketing (modern digital marketing) helps you target a specific audience in a more personalised way. So, can we say influencer marketing is better than traditional marketing?

Traditional Marketing: Benefits

Using the traditional marketing, brands could connect with the audience via print media, radio, television ads, billboards, phone marketing etc. This form of marketing has a special prominence as the widely accepted and applied style of marketing. Traditional media campaigning helps you reach a wider audience, one-copy-works-for-all kind of marketing, reaches the local audience in one go, and definitely gives the complete authority in the hands of the brand/publisher as to how the brand messaging should be, what font would go with the content and other minute details.

Influencer Marketing: Benefits

Influencer marketing is about the influencer-brand collaboration where influencer creates content for the brand considering the brand requirements and brand goals. However, with the help of influencer marketing you get a range of benefits over the traditional media like;

• Influencer marketing helps you reach niche audience and especially younger audience (if this is your requirement)

• Provides ROI compared to the traditional marketing.

• Therefore, even if you could reach a broader audience with traditional marketing - you would have a clearer and finer target audience with influencer marketing and instantly find the results, know the things to improve and plan your next marketing campaign.

• Customise your marketing campaigns

• High-quality, engaging content for the audience

• Subscribed form of content which makes the content more inviting

• Add more creativity compared to the traditional form of content

• Stay in trend with the changing marketing trends

• Suits well with customised budgets too!

We have more influencer marketing pros than traditional form of content marketing. Both of them are result-giving marketing techniques however with the fast-paced lives and emergence of Internet and Social Media, the upcoming products or service based businesses could benefit more with influencer marketing method. Also, it's estimated that more than 80% of the brands look forward to investing influencer marketing for their brands in the coming times.