👨‍🏫Introduction

Spreadd is a data-driven ecosystem for transparent business branding and influencer collaborations.

Easy access to the Internet has allowed users to come online and build communities on Social media. Social media gave equal opportunities to everyone to grow their audience and serve content, value and entertainment to the masses with just a click of a button. As of December 2021, there are 4.66 billion active internet users around the world.

Apart from users and influencers on the platform, advertisers are also willing to spend a lot of money on advertising over these engagement magnet platforms. From running targeted paid ad campaigns to collaborating with influencers to promote their products online, there is a tonne of money flowing into these digital platforms.

One such marketing industry falls under Influencer marketing where brands collaborate with small and big celebrity influencers, organisations or a community that imparts themselves as an industry expert or rather have a strong influence over a specific group of consumers. Influencer Marketing has been a part of the promotional campaigns of the entertainment industries for years. Following the path of advertising channel from corporations and large companies, even small businesses are interested in allocating marketing budgets for micro or macro influencers, who have influence over potential consumer audience. Because, unlike traditional advertising, influencer marketing provides brands opportunity to garner engagement and gain attention.

Still, Influencer Marketing remains a complicated process for both brands building their campaigns and influencers seeking a way to monetise their content. Obscure and uncertain price determination, insecure transactions, non-compliance with executed agreements, fraud, lack of control and unreliable analytic instruments create challenging ROI determination. This imbalance gives the major advertising assets to marketing agencies and top social media celebrities.

With our core team know-how and expertise in entertainment, marketing, analysis and product development, we have a clear vision of how to implement Blockchain and Smart Contract technology in a day-to-day solution that will resolve market needs and help develop them, exponentially.