📊IM total volume

It all started with the internet sensation and social media boom that occurred in the 2012 that people actually started using them. Although it seem as a gradual process but it hit off so quickly that within the span of 8 years our daily time spent on social media has increased from 90 to 145 mins.

We definitely have come a long way in terms of digital content consumption. A time when advertisements were only meant for TV and newspaper audience to the time when we enjoy our favourite influencer content on social media.

According to global sources, the influencer marketing industry is set to grow from USD 6 billion to USD 24.1 billion by 2025 at a Compound Annual Growth Rate of 32%. Our initial target is micro and macro influencers from UAE and USA region. Audience inclination towards video content and ad-free experience have lead to a rise in influencer marketing content consumption and engagement. Influencer marketing is all set in positive direction to grow rapidly in the coming years adding in more fun, creativity, and interest in branding experience.