Functioning of the Platform
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Spreadd provides a wide range of opportunities to content creators, brands and influencers to expand their networks. There are multiple modes of collaborations possible with Spreadd: Direct interaction with brand and influencer, influencer to influencer collaboration, influencer to content creator collaboration, brand to content creator collaborations; Spreadd has multiple key players: Content creators, brands and influencers.
Content creators are going to provide different type of content or content template in the form of images or video or audio. All the content creators will have their own media kit which is hosted on blockchain as NFT. Content creator would be able to sell those content as NFT by putting them in Spreadd marketplace. They can also sell single layers to the brands/influencer or co-content creators for limited period of time. This helps them to maintain the ownership on the content.
Brands have the most amazing opportunity to select the influencers based on their Spreadd's customer satisfaction score. With the help of available media kit from content creators, brand can run their own campaigns. It is not necessary for them to collaborate with influencers. Although, we always advice to run marketing campaigns with the help of influencers.
Influencers can run social campaigns on behalf of brands once they have agreed with all the terms and conditions defined by brands for specific campaigns. Apart from running campaigns, influencers can build their own marketing strategies which can be used by multiple brands to run their social media campaigns. Influencers can measure their performance by analysing their profile. Spreadd's influencer learning platform will give more opportunities for upcoming influencers to learn from their fellow community.
